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About Us

Laurel Brand Management is not just a distributor or consulting or service company, we are a brand building companing specialized in Hair Care and Personal Care. Being partner with the brand, we share risks and profits, grow together with brand. With our years of expertise and professional teams in hair care, we are able to help the brand launch into salon chains, and major E-commerce platforms in China.
 

HangzhouLaurel Brand Management is specialized in the
area of Hair Care and Personal Care, aimed to provide
foreign brands with professional and efficient turn key
integrated marketing and sales services including
registration, E-commerce operation, channel development
and brand management etc.  Meanwhile, Laurel also
engage in exclusive brand representation and
distribution,  responsible for all brand related marketing
and sales, sharing risks and co-investing in the brand with
our partners together.

 

After six years’ rapid growth and a number of
multi-national brands building and operation
experience, we have forged a professional brand
building and marketing team. In E-commerce
area, we have professional Tmall and JD
operation team, and build close relationship with
major E-commerce and cross border
E-commerce platforms like Alibaba, JD, VIP and
JUMEI. In offline and physical channels, we own
and work with hundreds salons, beauty stores
and cosmetics chain stores.

 

We have carried and distributed with more
than 30 brands from USA, Australia, New
Zealand, Switzerland, Italy and Greece etc.
. Moreover, we have signed strategic
partnership with DS Healthcare Group,
Australia QBID and WR Group, bring in
30+ brands and 1000+ SKUs. We have
also partnered with BridgeOne Capital and
Liu, Zheng, Chen & Hoffman LLP, to
provide equity financing, merger and
acquisition and international regulatory
affairs support and consultation.

 

Hangzhou Laurel Brand Management is aimed to become the leading pioneer of brand building company in Hair Care and Personal Care, together with our brand partners developing China markets, building top brands in China.

Laurel provides full range of service and support by working with professional teams and strategic partners of registration,
brands management, visual design, market research, data analysis, equity financing, stylists and trainers help
incubate, develop and  expand brands for partners. Laurel not only provides strategic support at whole length, but also engaging
in solving real problems with partners together.

 

 

Vision

 

Philosophy

Integrating and sharing China
resources to build famous brands,
committed to contributing for human
health, and creating values for
customer, staff and partners

 

Mission

Integrity and honesty,

Profession and efficiency,
Integration and share,
Cooperation and win-win

 

Value
 

Committed to health, quality as life ; focus
on market needs, profession and efficiency
as basis; rely on business ethics, integrity
and honesty as foundation; emphasize on
integration and sharing, win-win  as purpose

 

Principal
 

Team is the most important assets
of Laurel, continuously invest in
talents and teams, growing
simultaneously with company

 

Team
 

2014年12月

Offline operation dept. established, launched 6 DS image stores, distribution covers more than 10 provinces, hundreds of franchise beauty stores and salons

 

 

2015年12月

Develop B2B channels, working with Tmall, JD, VIP etc.

 

 

2015年02月

Online dept. established, providing B2C operation service.

 

2014年08月

Regulatory Affairs Dept. established, successfully registered dozens of products and trademarks, regulatory service partners for many clients

 

2013年12月

First DS Laboratories brand image store and salon launched

 

 

2013年09月

Signing Exclusive distribution partnership with DS Healthcare group

 

2016年06月

Partnered and sign agreements  with brands from Switzerland, Italy, Greece. March into offline retail channel, agreements with pharmacy and cosmetics chain stores

 

2017年05月

Hangzhou Laurel brand management founded, strategic partner with
BridgeOne Capital and Liu, Zheng, Chen & Hoffman LLP

 

 

2017年08月

Strategic partnership with US WR group

 

 

 

2017年06月

Strategic partnership with Australia Company QBID

 

2017年12月

Import 30+ brands, 1000+ SKUs from Australia, New Zealand and USA.

 

2012年06月

Import Dept. established, provide registration service to current partners

 

History

E-commerce

Product Planning

Positioning, Segmentation, 
Design

 

 

Marketing, Positioning, 
Competition, Market campaign

 

Competitor comparison

 

Store and product marketing and promotion

 

 

Store & product launch

 

 

Positioning, Culture, Demand, 
Design, Communication

 

 

Competitive Analysis

Store & product visual identity

Marketing Planning

 

Brand planning

Photo, film

 

 

Team building and training

 

 

Photograph

Digital marketing

 

Customer Service

Traffic, ROI, sales, customer analysis, CRM

 

 

SEO, Social Media network, anti-counterfeit system

 

 

Data Analysis/CRM

 

Distribution & B2B

 

Website/Weichat/Weibo

Tmall, JD, VIP etc. distribution  and B2B sales

 

 

 

Industrial & trend analysis 

 

 

Market Research

Offline

Salon

 

Salon and beauty store

 

Wholesale & Distribution

 

B2B network development

 

Franchise

Franchise stores develop and support

 

Brand Store

 

Regular Chain stores building and operation

 

 

Retail

 

Shoppe , department store, brand chain store

 

Hospital, hair plat hospital, pharmacy chain store

 

Pharmacy

 

Advantages

Our professional teams include 
registration, brand management,
visual design, market research, data
analysis, provide full range of brand
diagnosis and analysis, create best
brand strategy ; and analyze market
and industrial data and trend,  help
the brand take the preemptive
opportunities.

 

Profession

 

Turn key partnership

 

Provide brand and partner with one-
stop services include brand strategy,
visual, communication and channels,
manage, market and promote the
brand much more effectively, maximize
the brand sales and with lowest cost.

 

Regulatory

 

 

Provide brands with China
regulatory affair consultancy and
support including registration,
labeling, trademark registration,
patent application etc., minimize the
time and regulatory risk of entry into
China market. 

 

Resource integration

 

We have partners in multi- area
including brand, channel, sales and
capital, be able to match suitable
resources for brand in short time.  And
we also owns Institutional
investment fund to provide the brand
with massive capital needed.

 

Industrial background

 

Our parent company has been in
health industry for more than 10
years, specialized in researching,
analyzing and utilizing the market
and industrial situation and trend, to
formulate correct strategy at the first
time, avoiding the loss of time 

 

Cooperation model

 

Laurel has very open and flexible
cooperation models, formulate
different and customized cooperation
strategy according to different brands
and stages, not limited to distribution,
exclusive distribution or service
provider. 

 

Experience

 

Our teams have years of experience
in various area, working with brands
and clients coming from 20+ countries,  provide the most
professional and efficient integrated
brand building and distribution
service. 

 

Partnership model

 

Laurel also carries and distributes
brands itself, invest labor and money
for the brand heavily to build the brand
in China, partnered with brand, and
share the risk and profit together. 

 

Team

Partners

DS LABORATORIES,a NASDQ listed company,
was established in 2007,is a technology
company aggressively focused on innovation,
pursuit is fueled by relentless passion for the
advancement of biotechnology. The results of our
efforts are important new therapies that make a
real difference.

 

DS LABORATORIES

QBID

QBID is a leading brand representation
company in Australia, headquartered in
Melbourne, currently carry 70+ brands,
1200+ SKUs.

 

Our experienced team members provide comprehensive
and distinctive legal services in the areas of general
corporate, mergers & acquisitions, financing, capital
markets, technology transfer, intellectual property, and
real estates. We aim to build a practice that rivals the best
law firms in the U.S. in quality to serve the needs of the
local community as well as companies and individuals
from China doing business in the U.S.

 

 

BridgeOne Capital 

We provide comprehensive and distinctive legal
services in theareas of general corporate, mergers &
acquisitions, financing, capital markets, technology
transfer, intellectual property, and real estates. We aim
to build a practice that rivals the best law firms in the
U.S. in quality to serve the needs of the local
community as well as companies and individuals from
China doing business in the U.S.

 

Liu,Zheng,Chen&Hoffman LLP

WR Group is a US based manufacturer specialized in cosmetics and
food supplements area, founded in 2001, owns more than 17 brands,
1000 SKUs, and sales covering more than 50 countries worldwide. 

 

WR Group 

Leave us a message

Contact Us

Email:info@laurelbrand.com
Address:Room 808, building 4, Hangzhou internet
innovation park, No. 176 Zixia Street