About Us
Laurel Brand Management is not just a distributor or consulting or service company, we are a brand building companing specialized in Hair Care and Personal Care. Being partner with the brand, we share risks and profits, grow together with brand. With our years of expertise and professional teams in hair care, we are able to help the brand launch into salon chains, and major E-commerce platforms in China.
HangzhouLaurel Brand Management is specialized in the
area of Hair Care and Personal Care, aimed to provide
foreign brands with professional and efficient turn key
integrated marketing and sales services including
registration, E-commerce operation, channel development
and brand management etc. Meanwhile, Laurel also
engage in exclusive brand representation and
distribution, responsible for all brand related marketing
and sales, sharing risks and co-investing in the brand with
our partners together.
After six years’ rapid growth and a number of
multi-national brands building and operation
experience, we have forged a professional brand
building and marketing team. In E-commerce
area, we have professional Tmall and JD
operation team, and build close relationship with
major E-commerce and cross border
E-commerce platforms like Alibaba, JD, VIP and
JUMEI. In offline and physical channels, we own
and work with hundreds salons, beauty stores
and cosmetics chain stores.
We have carried and distributed with more
than 30 brands from USA, Australia, New
Zealand, Switzerland, Italy and Greece etc.
. Moreover, we have signed strategic
partnership with DS Healthcare Group,
Australia QBID and WR Group, bring in
30+ brands and 1000+ SKUs. We have
also partnered with BridgeOne Capital and
Liu, Zheng, Chen & Hoffman LLP, to
provide equity financing, merger and
acquisition and international regulatory
affairs support and consultation.
Hangzhou Laurel Brand Management is aimed to become the leading pioneer of brand building company in Hair Care and Personal Care, together with our brand partners developing China markets, building top brands in China.
Laurel provides full range of service and support by working with professional teams and strategic partners of registration,
brands management, visual design, market research, data analysis, equity financing, stylists and trainers help
incubate, develop and expand brands for partners. Laurel not only provides strategic support at whole length, but also engaging
in solving real problems with partners together.
Philosophy
Integrating and sharing China
resources to build famous brands,
committed to contributing for human
health, and creating values for
customer, staff and partners
Integrity and honesty,
Profession and efficiency,
Integration and share,
Cooperation and win-win
Committed to health, quality as life ; focus
on market needs, profession and efficiency
as basis; rely on business ethics, integrity
and honesty as foundation; emphasize on
integration and sharing, win-win as purpose
Team is the most important assets
of Laurel, continuously invest in
talents and teams, growing
simultaneously with company
2014年12月
Offline operation dept. established, launched 6 DS image stores, distribution covers more than 10 provinces, hundreds of franchise beauty stores and salons
2015年12月
Develop B2B channels, working with Tmall, JD, VIP etc.
2015年02月
Online dept. established, providing B2C operation service.
2014年08月
Regulatory Affairs Dept. established, successfully registered dozens of products and trademarks, regulatory service partners for many clients
2013年12月
First DS Laboratories brand image store and salon launched
2013年09月
Signing Exclusive distribution partnership with DS Healthcare group
2016年06月
Partnered and sign agreements with brands from Switzerland, Italy, Greece. March into offline retail channel, agreements with pharmacy and cosmetics chain stores
2017年05月
Hangzhou Laurel brand management founded, strategic partner with
BridgeOne Capital and Liu, Zheng, Chen & Hoffman LLP
2017年08月
Strategic partnership with US WR group
2017年06月
Strategic partnership with Australia Company QBID
2017年12月
Import 30+ brands, 1000+ SKUs from Australia, New Zealand and USA.
2012年06月
Import Dept. established, provide registration service to current partners
What we do
Product Planning
Positioning, Segmentation,
Design
Marketing, Positioning,
Competition, Market campaign
Competitor comparison
Store and product marketing and promotion
Store & product launch
Positioning, Culture, Demand,
Design, Communication
Competitive Analysis
Store & product visual identity
Marketing Planning
Brand planning
Photo, film
Team building and training
Photograph
Digital marketing
Customer Service
Traffic, ROI, sales, customer analysis, CRM
SEO, Social Media network, anti-counterfeit system
Data Analysis/CRM
Distribution & B2B
Website/Weichat/Weibo
Tmall, JD, VIP etc. distribution and B2B sales
Industrial & trend analysis
Market Research
Salon
Salon and beauty store
Wholesale & Distribution
B2B network development
Franchise
Franchise stores develop and support
Brand Store
Regular Chain stores building and operation
Retail
Shoppe , department store, brand chain store
Hospital, hair plat hospital, pharmacy chain store
Pharmacy
Our professional teams include
registration, brand management,
visual design, market research, data
analysis, provide full range of brand
diagnosis and analysis, create best
brand strategy ; and analyze market
and industrial data and trend, help
the brand take the preemptive
opportunities.
Profession
Turn key partnership
Provide brand and partner with one-
stop services include brand strategy,
visual, communication and channels,
manage, market and promote the
brand much more effectively, maximize
the brand sales and with lowest cost.
Regulatory
Provide brands with China
regulatory affair consultancy and
support including registration,
labeling, trademark registration,
patent application etc., minimize the
time and regulatory risk of entry into
China market.
Resource integration
We have partners in multi- area
including brand, channel, sales and
capital, be able to match suitable
resources for brand in short time. And
we also owns Institutional
investment fund to provide the brand
with massive capital needed.
Industrial background
Our parent company has been in
health industry for more than 10
years, specialized in researching,
analyzing and utilizing the market
and industrial situation and trend, to
formulate correct strategy at the first
time, avoiding the loss of time
Cooperation model
Laurel has very open and flexible
cooperation models, formulate
different and customized cooperation
strategy according to different brands
and stages, not limited to distribution,
exclusive distribution or service
provider.
Experience
Our teams have years of experience
in various area, working with brands
and clients coming from 20+ countries, provide the most
professional and efficient integrated
brand building and distribution
service.
Partnership model
Laurel also carries and distributes
brands itself, invest labor and money
for the brand heavily to build the brand
in China, partnered with brand, and
share the risk and profit together.
Daniel Hu
President
Master in biochemical, 10+ years experience in
pharmaceuticals, cosmetics and food supplements
importation and operation. Specialized in regulatory
affairs, brand strategy, brand building and channel
development and negotiate and bringing brands into
China market.
Leonard Zhang
VP
Graduated from Zhejiang University, rich experience in
data analysis and information technology, specialized in
analysis of targeted market and developing marketing
strategy.
Chunyan Wang
CFO
Master of Renmin University of China, bachelor of
Zhejiang University. Former VP secretary of China
Merchants Securities，participated in multi-business
sectors, specialized in equity financing, wide connections
and resources in the area,
Shelly Zhong
COO
10+ years of profession in cosmetics and cosmetology,
rich experience in staff and production training and
management, beauty chain stores channel development
and corporate management and consulting.
Lihua Zheng
Dr. Zheng’s practice involves IP management and
corporate transactions. His IP practices include patent
drafting/prosecution and portfolio management, IP due
diligence and opinions, technology transfer, patent pool,
and licensing transactions. He also counsels start-ups as
well as established companies and private equity funds in
corporate, M&A, investment, financing, and cross-border
transactions.
John Kilborn
President and founder
Quality Brands International Direct
(QBID) PTY
Higher education background in Science and Business,
more than 30 years experience in multi-national
pharmaceutical companies, medical institutes and food
supplements area. Served as sales manager,
management director and VP in big pharmaceutical
companies and medical institutes.
George panagios
President and founder
Quality Brands International Direct
(QBID) PTY
Higher education background in Science and Business,
more than 25 years experience in multi-national
pharmaceutical companies, medical institutes and food
supplements area. Served as sales manager,
management director and president in big
pharmaceutical companies and medical institutes.
Specialized in sales and marketing in China market.
Team
DS LABORATORIES，a NASDQ listed company,
was established in 2007，is a technology
company aggressively focused on innovation,
pursuit is fueled by relentless passion for the
advancement of biotechnology. The results of our
efforts are important new therapies that make a
real difference.
DS LABORATORIES
Our experienced team members provide comprehensive
and distinctive legal services in the areas of general
corporate, mergers & acquisitions, financing, capital
markets, technology transfer, intellectual property, and
real estates. We aim to build a practice that rivals the best
law firms in the U.S. in quality to serve the needs of the
local community as well as companies and individuals
from China doing business in the U.S.
BridgeOne Capital
We provide comprehensive and distinctive legal
services in theareas of general corporate, mergers &
acquisitions, financing, capital markets, technology
transfer, intellectual property, and real estates. We aim
to build a practice that rivals the best law firms in the
U.S. in quality to serve the needs of the local
community as well as companies and individuals from
China doing business in the U.S.
Liu,Zheng,Chen&Hoffman LLP
Email：info@laurelbrand.com
Address：Room 808, building 4, Hangzhou internet
innovation park, No. 176 Zixia Street
